Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Society & Culture Podcast · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we believe people need & wi...
https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861
Documentary Podcast · Series · After a sexual assault case in the District of Columbia, one woman’s public warning ricochets all the way to Birmingham, Ala...
https://podcasts.apple.com/us/podcast/canary-the-washington-post-investigates/id1532219705
Comedy Podcast · Updated Semiweekly · After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women ...
https://podcasts.apple.com/us/podcast/conan-obrien-needs-a-friend/id1438054347
Society & Culture Podcast · Updated Weekly · Each week we choose a theme. Then anything can happen. This American Life is true stories that unfold like litt...
https://podcasts.apple.com/us/podcast/this-american-life/id201671138
Society & Culture Podcast · Video · Updated Weekly · If you’ve ever felt judged or like you’ve had to hide who you are, you’re invited to the Unshaming dinn...
https://podcasts.apple.com/us/podcast/unshaming/id1495535622
History Podcast · Weekly Series · It Was Said, the 2021 Webby Award winner for Best Podcast Series, takes a look back on some of the most powerful and timel...
https://podcasts.apple.com/us/podcast/it-was-said/id1527280716
See how Secondary Education and Arts student Hannah uses Apple technology to be her most creative self — as an artist and future teacher.
https://www.apple.com/education/college-students/success-stories/pengilly/
True Crime Podcast · Series · For nearly half a century, Bill Cosby brought warmth and laughter into hearts across the country, cementing his image as “Amer...
https://podcasts.apple.com/us/podcast/chasing-cosby/id1493558501
Apple TV unveiled a first look at “Nocturne,” the new drama based on the bestselling crime novels “Lazarus” and “The Sandman” by Lars Kepler.
See how Chulalongkorn University student Manichaya Sukonpatip uses iPad Pro and Apple Pencil to succeed in medical school and inspire other students.
https://www.apple.com/education/college-students/success-stories/sukonpatip/
Hearing Health in AirPods Pro 3 is a Hearing Test, Hearing Aid, and Hearing Protection all in one device. See feature availability based on location.
See how Isaac Alferos is using Mac, iPad, and iPhone to drive impactful policy change in higher education.
https://www.apple.com/education/college-students/success-stories/alferos/
watchOS has so many features that make Apple Watch the ultimate device for a healthy life. See which ones are available in your region or language.
Relationships Podcast · Updated Weekly · Love and dating can be messy—so let’s talk about it! On this multi-award-winning podcast, comedian Nicole Byer expl...
https://podcasts.apple.com/us/podcast/why-wont-you-date-me-with-nicole-byer/id1314759544
Society & Culture Podcast · Updated Weekly · The Happiness Lab is serving up scientifically-backed takes this summer that are so hot, even your SPF 50 won’t...
https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040
Learn how Waseda University student Takuto Nanba uses iPad and Apple Pencil to connect the law and the land — and visualize whole new cities.
https://www.apple.com/education/college-students/success-stories/nanba/
True Crime Podcast · Updated Weekly · Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into ...
https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189
Society & Culture Podcast · Series · If you want to understand what’s wrong with our public schools, you have to look at what is arguably the most powerful ...
https://podcasts.apple.com/us/podcast/nice-white-parents/id1524080195
Find out how Western Sydney University student Samuel Suresh uses iPad to help infuse curiosity and creativity into his approach to learning.
https://www.apple.com/education/college-students/success-stories/suresh/
Learn how film student Jeng uses Apple technology to fulfill his lifelong dream of making movies.
https://www.apple.com/education/college-students/success-stories/masacoo/
The best workplace works for all. Learn how Apple builds accessibility into both the hiring process and the Apple career experience.